House For Sale? But Where Is It?
April 28, 2006 Our listing service (MRIS) has recently banned the phrase "See MapQuest" in the directions field. What's really sad about this is that agents actually put "See MapQuest" where directions to the property should be. You'd think that a field called "Directions" should make it easier to find the house, wouldn't you?
Aside from the larger issue, that MRIS is the most powerful advertising vehicle we have, I have to wonder what the listing agents are thinking of when they puts anything less than detailed directions to the property.
While I'm driving from house to house, with buyers in the car, the last thing I want are directions that say "See MapQuest." I want to see "from this main road, turn right, then turn left at that corner." There is no way any of us can be intimately familiar with every turn in every neighborhood. We need directions that are clear and make sense.
I have to say that when I see "See MapQuest" in the directions, my first impression is that the agent is lazy and I don't look forward to working with him.
When I list a property, I want agents to find the house easily!
Curb appeal is the seller's way of setting a positive first impression. What I enter into MRIS is my curb appeal. It's the first place to set the impression that I am thorough and efficient and the first place to effectively advertise the property to my biggest target audience - REALTORS®.
Isn't that my job?
© 2006 Susan Pruden.
A lifetime Maryland resident, Susan Pruden has the ideal foundation for selling and buying homes. After 8 years working in just about every facet of the mortgage industry, and several years with her own company specializing in marketing for real estate agents, Susan got her real estate license in 1994. Susan has earned several industry awards. The CENTURY 21 Quality Service Pinnacle Award is based on reviews from Susan's clients and is earned by a very small percentage of agents. She has earned that coveted recognition since 2012
Two others were awarded by the Prince George's Association of REALTORS®. The Distinguished Sales Associate of the Year Award is based on a mixture of community involvement, association involvement and real estate education and designations. The other, the Distinguished Service Award, is for "exceptional meritorious service."
Susan is involved in her local community. She was named Cheverly Volunteer of the Year in 2018, even having June 25th designated "Susan Pruden Day" in the Town of Cheverly. She is also a Commissioner on the Prince George's County Historic Preservation Commission and President of the Cheverly American Legion Auxiliary.
Susan Pruden has lived in Cheverly lived with her husband, Joseph, for almost 30 years.
